An e-commerce brand wanted to amplify their brand message around authenticity to audio listeners in order to increase campaign awareness.
In partnership with Pod Digital Media, the brand’s audio ads were heard across nine podcasts, featuring shows such as: C’mon Son with Ed Lover, Social Proof, and Real Life Kaz.
The pre-roll and mid-roll ads integrated perfectly on lifestyle, music and entertainment podcasts and successfully amplified awareness for the campaign.